The UK's First PROPER Alcoholic Ginger Beer

Yep, I know what you're thinking "there is alcoholic ginger beer in the "UK". 

Well, here's the thing... there isn't. 

The Problem With Alcoholic Ginger Beer in the UK

Walk into almost any supermarket or pub in Britain and you’ll find the same thing: alcoholic ginger beers that are either painfully sweet, watered down, or impossible to take seriously as a proper beer.

For years, the UK ginger beer market has been stuck between sugary alcopops, low-ABV shandies, and tiny craft experiments that disappear after one festival season.

But consumer tastes are changing fast.

Modern drinkers want beverages that are:

• Less sugary
• More sessionable
• Actually brewed
• Full of flavour without being syrupy
• Built with authenticity

The broader UK ginger beer category is growing rapidly, with forecasts suggesting the market could reach nearly $473 million by 2030 as consumers seek premium and craft-inspired alternatives.

That shift is exactly where Golden Days steps in.

So, What Is Actually Out There Right Now? 

The “Alcopop” Ginger Beers

The biggest names in the category dominate shelf space, but many modern consumers no longer see them as premium drinks.

Brands in this category are often:

• Extremely sweet
• Built from neutral alcohol bases
• Loaded with sugar
• Designed more like flavoured alcoholic soft drinks than real beer

For 18-35 drinkers especially, these products increasingly feel outdated.

Many consumers are actively moving away from sugar heavy drinks and searching for cleaner, more sessionable options. Online discussions around alcoholic ginger beer repeatedly criticise mainstream brands for being overly processed and excessively sweet. 

Where GoldenDays Wins

GoldenDays ‘The OG’ is:

• Properly brewed
• Bone-dry
• Zero cane sugar
• Crisp and sessionable

It’s designed to drink like a modern craft lager with a ginger kick, not a sugary soda.

The Ginger Radlers & Shandies

The second category includes ginger lagers and radlers.

These drinks are usually:

• Mixed with lemonade or soda
• Lower ABV (typically 2–2.5%)
• Positioned as summer refreshers
• Light and easy, but lacking depth

They serve a purpose, but they don’t satisfy drinkers looking for something with real character.

Where GoldenDays Wins

‘The OG’ sits at a full-strength 4.0% ABV.

That matters.

It gives the drink:

• A proper beer profile
• A real malt backbone
• A satisfying finish
• The kind of “end-of-shift” punch radlers simply don’t have

GoldenDays isn’t trying to be a shandy. It’s building a serious category of its own.

Tier 3 — The Craft Brewery Experiments

Across the UK, some microbreweries occasionally release ginger-infused seasonal beers.

Usually they:

• Brew tiny batches
• Sell locally
• Treat ginger beer as a novelty
• Never scale beyond festivals or taprooms

They prove one important thing:
People clearly want better ginger beer.

But they rarely build a long-term category around it.

Where GoldenDays Wins

Golden Days isn’t making a one-off seasonal gimmick.

It’s building:

• A dedicated supply chain
• A scalable product
• A nationally recognisable brand
• A permanent category presence

That distinction is massive for retailers, pub groups, and distributors.

INTRODUCING THE OG, A PROPER ALCOHOLIC GINGER BEER.