Our Story

"SHALL WE START A BEER BRAND?"
FEB 2024

"SHALL WE START A BEER BRAND?"

Co-founder James' uncle had a bunch of brewery equipment he needed gone. James told co-founder Sam and they both looked at each other and said "let's do it".
75 DAY HARD
APRIL 2024

75 DAY HARD

Both Sam & James completed a 75 day challenge of exercise everyday and no alcohol. They decided this wasn't sustainable and when they did eventually crack one open, it hit different - especially after a day of exercise. This inspired our brand ethos - BEST SERVED ONCE EARNED.
THE "LAB"
DEC 2024

THE "LAB"

In October, we moved into an empty unit, gave it a deep clean and set up our brewery equipment - the beginning of our lab.
THE PARTY
DEC 2024

THE PARTY

Founders Sam and James, with very limited brewery experience developed the first batch of The MVP and hosted an Apres NYE party where everyone could try; It was an instant hit
FIRST COMMERCIAL BATCH
JUNE 2025

FIRST COMMERCIAL BATCH

The recipe was nailed, but Sam and James were not professional brewers... nor did they have the infrastructure to support demand. They found a professional brewing company to follow the recipe and make the first batch of The MVP.
THE LAUNCH
JULY 2025

THE LAUNCH

We official launched our brand and debut beer from a local pub with a run club. A huge number of you joined the run and more came post run to get your hands on The MVP. The GoldenDays community was born.
REBRAND...
DEC 2025

REBRAND...

After selling out of the first batch and now having a clear idea of where the brand was going - we rebranded.
BIG NEW THINGS...
2026...

BIG NEW THINGS...

Our USP, our flagship, our OG, our gap in the market is coming soon.

OUR FUTURE PLAN

Taproom in the Witterings (and Surrounding Areas)
Despite it being early days, we’re hoping to find somewhere where we can open our own taproom in the Witterings, where you can enjoy our beers fresh from the source. Stay tuned for updates on this.

Bespoke Bottles in Collaboration with SmoothEdge
We’re hoping to partner with SmoothEdge to create completely unique, bespoke bottles using their waste which they don't use when upcycling glassware. By taking their leftover materials from the bottle upcycling process, we’ll design iconic bottles that can be reused and upcycled, reflecting our commitment to sustainability and supporting local businesses.

Run Club - "Earning Your Beer"
Every week we’re hosting a social run club starting and finishing at a local pub that serves GoldenDays beers. This initiative celebrates the essence of our brand: "Earning Your Beer." Whether you're a casual jogger or a seasoned runner, join us to get active, have fun, and finish with a well-deserved pint.

Local to The Witterings and fancy a well earned beer? Join the run club chat here.